Branding

Graphic Design
Branding Overview
As a freelance graphic designer, I made a series of branding design for clients. They are Pink Sumo, KCPPC, SUBPUNK, Connex Express Corp, etc. These branding designs include, logo, web, typeface, UX & UI, poster, etc. The goal for branding design is that  help clients create the most appropriate graphic design options based on their overall marketing goals.
My Contributions
Lead in the design, development, and implementation of the graphic, layout, and production communication materials while helping clients cut their costs by an average of 12%. Delegate tasks to the members of the design team and provide counsel on all aspects of the project. Supervise the assessment of all graphic materials in order to ensure quality and accuracy of the design. Oversee the efficient use of production project budgets ranging from $2000-$25000.
The Collection of Branding
Brand Designer
Apr 2014 - Mar 2017
PINK SUMO offers the finest selection of world-class sushi, sashimi, etc. They using the freshest seafood and best, highest quality ingredients. Guests might choose from a variety of other dishes from our kitchen, prepared with house - made sauces.

The main idea of the logo design is that use the character of sumo to describe the brand of pink sumo. Using the sketches of sushi and chopsticks and Japanese language reflects the brand’s general concept of Japanese diet style. All of Illustration and design been made by Junyiwoo.

KCPPC is an information company that develops and serves modern technologies in China. The company is located in one of the ancient Chinese town, Wuhu. It has traditional features. Also, It has multiple projects in cooperation with US.

The concept of the logo design is that graphics and icons came from the traditional ancient architectural texture patterns and symbols. These elements are redefined by the modern typography design which contains the transformation from tradition to modernity. At the same time, Combine ‘K & C’ letter, the artistic expression of metal texture embodies the innovation of modern information technology.

There are many different branding design below.